Impact of Online Shopping on Consumer Behavior in Bangalore

Abstract

Ever since Covid-19 or the global pandemic robbed the peace and health of the world, online and internet usage has come a big way. Consumer behavior is a core concept of economics. It refers to the study of how the consumer behavior in response to the available goods, services and prices in the market. Consumer behavior depends on the demand tastes preferences and the money power of the consumers. The sample size was 300and sampling technique adopted was simple random. Research gap was to find out if consumer behavior which is dictated by market economics has been positively or negatively impacted by online shopping. The online shopping scene has given rise to delivery apps cloud kitchens cosmetics apps and all and sundry. It has carved out the gig economy from the unorganized sector with door delivery concept online shopping has revolutionized consumer demand invisibly and anonymously. The buyer doesn’t know the seller and vice versa. It’s a fast moving vibrant but faceless business. Research methodology uses both primary data. As well as secondary data. Findings have shown that teenagers and old people even with modest incomes are the main consumers in online shopping due to goods being cheaper and offering a wider variety. In conclusion the online consumer shopping has become a craze for both young and old despite frequent online frauds