Effective Data Visualization Techniques for Business Decision-Makers

Authors

  • Shrutika Rathore PG Scholar of Management Studies, Medi-Caps University, Indore, India. Author
  • Rahul Nawkhare Upgrad Campus, Upgrad Education Pvt. Ltd, Bangalore, India. Author
  • Navin Sharma Faculty of Management Studies, Medi-Caps University, Indore, India. Author
  • Nitin Chaudhary Upgrad Campus, Upgrad Education Pvt. Ltd, Bangalore, India. Author
  • Saurabh Chakole Upgrad Campus, Upgrad Education Pvt. Ltd, Bangalore, India. Author
  • Bhaskar Vishwakrama Upgrad Campus, Upgrad Education Pvt. Ltd, Bangalore, India. Author

DOI:

https://doi.org/10.47392/IRJAEM.2025.0318

Keywords:

Data Visualization, Decision-Making, Business Intelligence, Dashboard, Storytelling, AI-Driven Decision-Making, Case-Studies, Techniques of Data Visualization

Abstract

This paper examines how data visualization techniques enable decision-makers to make informed, accurate, and concise decisions, ultimately supporting businesses in their growth and enabling them to anticipate and proactively overcome problems. Data visualization is a way to tell a story that depicts a business's overall performance. The study also shows that different types of charts, dashboards, storytelling methods, and the evolution of AI-driven visualization determine the growth of business intelligence and enhance strategic planning. Additionally, this research paper examines real-world case studies from around the world and explores systematic and structured methodologies for effective implications.  This paper depicts various types of charts- such as Bar Charts, Line Charts, pie charts, and more along with dashboard, storytelling techniques, and advancements in AI-driven visualization, which play a crucial role in improving and enhancing business intelligence and strategic planning.  The findings show that using data visualization can lead to a 25% increase in decision-making process efficiency and a 30 % reduction in time spent on data analysis.

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Published

2025-05-23