Green Marketing: Adoption Challenges and Global Perspective

Abstract

Globally, environmentally friendly marketing activities have a much higher priority in social and business life. This is not as if some leaders were from different. The gradual decline of the environment causes concerns for the nation or one or two large famous corporations, which is global threat to environmental, concerns. Thus green marketing strategies are gaining popularity among marketers. They are now developing products and services that are at least usable and meet the requirements of being sustainability. Clients also accept goods and services that claim to protect the environment from processes that waste and pollute. Currently, business organizations are becoming more interested in this, and competition is fostered. At every level of the company, including the operational level, environmentally friendly practices are integrated with services and goods. Mother Nature and consumers ultimately benefit.