A Study on Consumer Preference towards Dove Products

Abstract

This research aims to conduct a comprehensive study on consumer preferences for Dove products, a prominent brand in the personal care industry. With a focus on understanding the factors that influence consumer choices, this study employs a mixed-methods research design, including surveys, interviews, and product assessments, to explore the depth of consumer preferences for Dove products. Key objectives include analyzing consumer perceptions of product quality, brand loyalty, effectiveness, and the impact of marketing strategies on purchasing decisions. The study aims to identify the most popular Dove products and the reasons behind their popularity among consumers. Additionally, it seeks to understand the role of factors such as brand image, ingredients, and ethical considerations in shaping consumer preferences for Dove products. The findings of this research are expected to provide valuable insights for Dove and other players in the personal care industry, assisting them in refining their product offerings, marketing strategies, and overall customer satisfaction.