Generative AI and the Evolution of Entrepreneurial Practice: Lowering Barriers, Expanding Possibilities.

Abstract

The emergence of Generative Artificial Intelligence (GenAI) is reshaping the entrepreneurial landscape by significantly lowering traditional barriers to entry and democratizing access to innovation. This study investigates how GenAI empowers startups, particularly in their formative stages, by streamlining ideation, accelerating prototyping, and optimizing resource management. By reducing the need for extensive technical expertise and financial capital, GenAI enables a broader spectrum of founders, including those from non-technical backgrounds, to participate meaningfully in venture creation. Through multidisciplinary lens, the research examines the transformative potential of GenAI tools in supporting core entrepreneurial functions such as business planning, content generation, and team coordination. Ultimately, this study aims to illuminate how GenAI is not only a technological advancement but also a catalyst for inclusive and agile entrepreneurship in the digital age.