A Comparative Study of Customer Perceptions: Organized Stores versus Kirana Stores in the Retail Landscape

Abstract

This research aims to conduct a comprehensive comparative analysis of customer perceptions towards organized retail stores and traditional kirana stores. As the retail landscape undergoes transformation, understanding the factors that shape customer preferences and perceptions is crucial for both types of stores to effectively cater to consumer needs. Using a mixed-methods approach, this study combines qualitative insights gathered through interviews and focus group discussions with quantitative surveys to analyze and compare customer perceptions. Qualitative data will provide an in-depth understanding of the factors influencing customer opinions, while quantitative analysis will identify trends, preferences, and correlations among various aspects of organized and kirana stores. The research aims to uncover key determinants influencing customer choices, including the impact of the shopping experience, product availability, pricing strategies, convenience, and overall retail environment. Additionally, it seeks to identify areas for improvement and innovation within both types of stores by evaluating factors contributing to customer satisfaction and loyalty. The findings from this research are expected to offer valuable insights for retailers, policymakers, and industry analysts. By understanding the nuanced preferences of consumers in both organized and kirana retail settings, retailers can tailor their strategies to better meet customer expectations, fostering a competitive and adaptive retail environment. This study contributes to the broader understanding of consumer behavior in the evolving retail sector, providing a foundation for further research and strategic decision-making in the industry.