Unlocking Organizational Potential: Data-Driven Approaches in HR Decision Making

Authors

  • Laya. c.v PG, Lyola College of Social Sciences, Thiruvanathapuram, Kerala. Author

DOI:

https://doi.org/10.47392/IRJAEM.2025.0496

Keywords:

Data analytics, HR decision making, Organizational potential, HR analytics, Evidence-based management

Abstract

This research paper explores the transformative role of data-driven decision making (DDDM) in contemporary human resource management (HRM). With the increasing availability of workforce data and the evolution of analytical tools, organizations now have the ability to optimize HR processes such as recruitment, talent management, and employee retention through systematic data analysis. The study highlights how leveraging predictive analytics, machine learning, and data visualization techniques enables HR professionals to identify top talent, reduce time-to-hire, and develop targeted retention strategies. The integration of DDDM in HRM not only enhances the efficiency and objectivity of hiring and talent management, but also leads to measurable improvements in employee engagement and organizational performance. Additionally, case studies demonstrate organizations achieving higher quality of hire and reduced turnover by aligning HR initiatives with empirical evidence rather than intuition. The findings underscore the necessity for organizations to invest in robust data analytics infrastructure and cultivate a data-driven culture to maintain competitiveness in a dynamic business environment. This paper concludes that DDDM is essential for strategic and sustainable success in HRM.

Downloads

Download data is not yet available.

Downloads

Published

2025-10-24