Exploring the Role of AI-Driven Business Analytics in Strategic Decision-Making in the It Sector

Abstract

AI is steadily changing the way IT companies interpret data and make long-term decisions. This study explores how AI-based business analytics supports strategic decision-making in the IT sector. Using an exploratory and descriptive approach, inputs were gathered from 36 IT professionals through a Google Form, with stratified sampling used to include a mix of roles. The responses suggest that AI tools enhance decision accuracy, improve forecasting, and make planning more efficient, although many organizations still face challenges related to implementation and workforce readiness. The findings also indicate that the level of AI adoption strongly influences the quality and speed of strategic decisions. Overall, the study offers practical insights into how IT firms can better align AI analytics with data-driven strategic practices.