Impact of AI based Recruitment Processes on Candidate Experience and Employer Brand Perception: A study on Prospective Employees

Abstract

This study investigates the impact of Artificial Intelligence (AI)-based recruitment processes on candidate experience and employer brand perception among 145 prospective employees in Tamil Nadu. The research focuses on the influence of AI tools such as automated screening, chatbots, and virtual interviews on perceptions of fairness, transparency, and engagement during hiring. The findings indicate that AI improves efficiency and consistency in recruitment while reducing processing time, yet candidates continue to value personal interaction and feedback. Positive experiences with AI-driven systems were associated with stronger employer brand perception, especially when transparency and communication were emphasized. The study underscores the importance of maintaining a balance between technological advancement and human connection in modern recruitment practices.