A Comprehensive Study on Promotional Activities by Creamline Dairy Products Limited with Special Reference to Jersey Brand

Abstract

This research aims to provide a detailed analysis of the promotional activities undertaken by Creamline Dairy Products Limited, with a specific focus on their brand "Jersey." Promotional activities play a pivotal role in creating brand awareness, influencing consumer preferences, and driving sales. This study seeks to explore the strategies employed by Creamline Dairy Products Limited in promoting their Jersey brand and the effectiveness of these promotional initiatives. Using a mixed-methods approach, this research combines qualitative insights obtained through interviews and focus group discussions with quantitative surveys to comprehensively analyze Creamline's promotional activities. The qualitative aspect aims to uncover nuanced perspectives on the effectiveness of promotional strategies, while the quantitative analysis focuses on measuring the impact of these activities on brand awareness and consumer engagement. The study delves into various promotional channels utilized by Creamline Dairy Products Limited, including advertising campaigns, social media promotions, events, and collaborations. It aims to identify the factors that contribute to the success of these promotional activities, assess customer perceptions, and evaluate the overall effectiveness of the promotional strategies employed for the Jersey brand. The findings of this research are anticipated to provide valuable insights for marketing professionals, brand managers, and decision-makers within Creamline Dairy Products Limited. Understanding the strengths and areas for improvement in promotional activities can assist in refining strategies, optimizing resource allocation, and enhancing the market position of the Jersey brand. This study contributes to the broader understanding of promotional practices in the dairy industry and serves as a foundation for further research and strategic decision-making in the realm of brand promotion.