Insights into Consumer Behavior: A Deep Dive into Online Shopping Trends in Kerala During the COVID-19 Pandemic

Abstract

The COVID-19 pandemic has catalyzed transformative shifts in consumer behaviour globally, prompting a notable surge in online shopping activities. Kerala, renowned for its diverse cultural landscape and vibrant markets, has witnessed a paradigmatic evolution in consumer preferences during this unprecedented period. This study endeavours to provide a comprehensive analysis of online shopping trends in Kerala amidst the COVID-19 pandemic, offering nuanced insights into the factors influencing consumer behaviour, the emergence of new consumption patterns, and the challenges and opportunities encountered by e-commerce stakeholders. Leveraging a mixed-methods research approach, including surveys and qualitative interviews, the study aims to illuminate the dynamic interplay between socio-economic factors, public health concerns, and technological advancements shaping the e-commerce landscape in Kerala. By elucidating these dynamics, the research seeks to inform strategic decision-making processes for e-commerce businesses, policymakers, and other stakeholders invested in Kerala's retail ecosystem.