Lead Generation Methodologies and Strategies

Abstract

The research challenge is first articulated, along with the necessity for more investigation into lead generation techniques and methodologies across sectors. The project's focus on the vital role that lead generation plays in fostering corporate sustainability and growth. This study intends to provide insights and solutions applicable to a wide range of sectors by analyzing the complexities and difficulties related to lead generation. The research explores traditional and digital lead generation channels commonly utilized in the automotive sector, including but not limited to, dealership networks, online advertising, social media marketing, content marketing, search engine optimization (SEO), and email campaigns. It evaluates the effectiveness of each method in terms of lead quantity, lead quality, cost-effectiveness, and conversion rates, considering their applicability to Suzuki's marketing goals and budgetary constraints. The present study in automobile sector with lead generation strategy is essential for car businesses to thrive in a competitive market. It helps identify effective ways to attract and convert potential buyers, ensuring sustained sales growth. This research aims to uncover key strategies and insights to improve customer acquisition in the automotive industry. The study incorporates statistical tools like 5-point Likert scale, Anova and Regression techniques are used with necessary recommendations.