A Study on Technological Advancements in Cashew Processing Machines in India
DOI:
https://doi.org/10.47392/IRJAEM.2024.0184Keywords:
marketing strategies, cashew processing machines, Cashew industryAbstract
This article theoretically analyses about the “A Study on Technological Advancements in Cashew Processing Machines in India.” In addition to being a significant cash crop, cashew is one of the most valuable processed nuts traded on the world's commodity markets. Cashew is grown on 9,23,000 hectares of land in India, where it produces 613,000 MT and has a productivity of 0.7 MT/ha. With a 32.3% share, Maharashtra leads the nation in cashew output. For its kernels, it is extensively grown across the tropics. It is produced in a few plain regions of Karnataka and Madhya Pradesh as well as on the east and west coasts of India. In Maharashtra, productivity is shown to be the highest. With a 25.52% global output share, India is the world's biggest cashew producer. About 230 kg (23%) are created for every metric ton of raw cashew seed produced and processed in India. This study employed frameworks such as the SWOT and PEST analyses to analyses market trends. Though India is one of the leading producers of cashew, still they were using one of the traditional methods to processing the cashew nuts. The study enhances about the marketing strategies which should be followed to develop the cashew processing machines in India.
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