Mobile E-Commerce Evolution an Overview of Online Shopping Trends

Authors

  • D. Sandhya rani Institute of Aeronautical Engineering College, Dundigal, India. Author
  • Dr.T. Vara Lakshmi Institute of Aeronautical Engineering College, Dundigal, India. Author
  • K. Triveni Institute of Aeronautical Engineering College, Dundigal, India. Author

DOI:

https://doi.org/10.47392/IRJAEM.2024.0218

Keywords:

Consumer Behavior, Technological Advancements, E-Commerce Development, Mobile Technology

Abstract

E-commerce is a huge component of the digital economy as the business market landscape is now based on digital competition. E-commerce contributes to national growth by generating jobs and levying import taxes. However, because of internet-related difficulties, concerns about online payment security, and trust issues, developing nations are trailing behind in the adoption of e-commerce. Not with standing these obstacles, the goal of this research was to comprehend the variables affecting the uptake of e-commerce in emerging nations. The advantages and difficulties of adoption serve as the foundation for the factors. Using a comprehensive literature review methodology, the study determined the benefits and challenges of e-commerce adoption in developing countries to achieve the research purpose. The Mobile e-commerce evaluation provides an overview of online shopping trends, user behaviors, and the effectiveness of mobile platforms in facilitating e-commerce transactions. It typically covers aspects such as consumer preferences, satisfaction levels, usability, security concerns, and technological advancements impacting the online shopping experience. Customers' preferences for online products are largely influenced by the current study's research of customer satisfaction with mobile online shopping. Simple random and sample methods were used to choose 100 respondents. Utilizing statistical tools such as ANOVA and LINEAR REGRESSION, these studies identified the online shopping behaviors of their clients.

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Published

2024-05-30