The Evolution and Impact of Online Payment Apps in India

Abstract

Mobile payment apps are also known as digital payment apps which are used for easy transactions and payments. These payment apps were introduced to customers for their benefits. There are various payment apps which are used for UPI payments like Google pay, Phone pe, pay tm, Bhim pay, Amazon pay etc. The online payment applications in India impact the importance of users' transactions daily. It focuses on the usage of UPI applications by users. The development of mobile payment apps which was examined by the overtime changing needs of customer’s satisfaction. It mostly drives the factors like convenience, financial transactions and security by comparative analysis of digital transaction applications. The   identification of the key features such as, weakness, strengths of each app by customer habits and preferences. It shows the steps taken by the RBI and the government to encourage a cashless society in the Indian economy. Customers' preferences for online payment methods are largely influenced by the current study's research of customer satisfaction. Simple random and sample methods were used to choose 100 respondents. Utilizing statistical tools such as ANOVA and LINEAR REGRESSION, these studies identified the online payment utilization of customers.