CRM – A Tool to Enhance Customer Satisfaction

Abstract

The paper titled “CRM- A tool to enhance customer satisfaction” is about managing a company’s relation with their customers. It focuses on customer purchasing patterns and evaluates customer loyalty and Amazon satisfaction. It also boosts sales operations for marketing, customer service, and tech support. By comparing and contrasting the opinions of Amazon's customers, we may create a productive working relationship. Maintaining a strong relationship with clients is essential. This will help Amazon gain a respectable portion of the market. The purpose of the study is to provide a critical viewpoint on CRM, beginning with the definitions of customer relationships and how they correspond. The research utilizes the questionnaire technique to comprehend the customer's viewpoint through customer input and how the CRM is efficiently functioning in Amazon.