Revolutionizing Banking: The Impact of Financial Innovation

Authors

  • Dr. T. Varalakshmi Master of Business Administration, Institute of Aeronautical Engineering, Hyderabad, India. Author
  • Srujana Reddy Katta Master of Business Administration, Institute of Aeronautical Engineering, Hyderabad, India. Author

DOI:

https://doi.org/10.47392/IRJAEM.2024.0243

Keywords:

Operational Efficiency, Innovative Banking Products, Financial Innovation, Customer Satisfaction

Abstract

Financial innovation has emerged as a transformative force, reshaping the landscape of banking services worldwide. This paper explores the multifaceted effects of financial innovation on traditional banking services, delving into the dynamic interplay between technological advancements, regulatory changes, and customer behavior. As consumers increasingly demand seamless, accessible, and personalized financial services, banks are compelled to adopt innovative solutions to stay competitive and relevant. This paper employs an analysis framework to assess the performance of banks after the adoption of financial innovation to assess the operational effectiveness of the bank. It considers variables like financial statements and customer satisfaction. This paper aims to provide insights into the competitive dynamics of the banking industry in order to enhance the customer satisfaction levels and to improve the overall performance of the bank through the technological advancements. Technological advancements, such as mobile banking, digital wallets, and electronic payments, have made banking more accessible and efficient, allowing customers to manage their finances remotely. This digital transformation has also spurred the growth of fintech companies, which offer alternative financial solutions like peer-to-peer lending, robo-advisors, and cryptocurrency trading platforms. These innovations pose a competitive challenge to traditional banks, prompting them to embrace technology to remain relevant.

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Published

2024-05-31

How to Cite

Revolutionizing Banking: The Impact of Financial Innovation. (2024). International Research Journal on Advanced Engineering and Management (IRJAEM), 2(05), 1687-1690. https://doi.org/10.47392/IRJAEM.2024.0243