Technology Innovation Is the Key to Triumph for the Glaring Future of the Fashion Industry

Authors

  • Vikita Shah Research Scholar, Mody University, Lakshmangarh, Rajasthan, India. Author
  • Prof. (Dr.) Smriti Agarwal Research Guide, Mody University, Lakshmangarh, Rajasthan, India. Author

DOI:

https://doi.org/10.47392/IRJAEM.2024.0385

Keywords:

augmented reality, evolution, virtual, sustainability, customer satisfaction, artificial intelligence, Technology

Abstract

Over the last decade, the fashion industry has been at the forefront of the latest technology. From the introduction of sewing machines for stitching fashion products to biodegradable fabrics to fashion renting apps to needle-free sewing, the fashion industry has seen a lot of changes over the last few years. Evolution in fashion begins with the introduction of artificial intelligence. Technology in fashion is at its profuse self in the current sphere. Technology comprises Artificial intelligence that is enhancing the production capacity of the fashion manufacturing industry, secondly, it comprises Augmented reality which positively boosts the customers' shopping experience and lastly, the virtual outlook increases the remunerative economy in the fashion industry. When one thinks of evolution, artificial intelligence is the latest introduction to the world of technology. Technology in fashion has never been more abundant than it is now. Artificial intelligence is optimizing vast production lines, augmented reality is enhancing the customer experience, and the virtual world is creating lucrative new revenue streams [1]. In the fashion industry, one of the most observable transposes is due to e-commerce. The convenience of online shopping is becoming very appreciated. Fashion companies have started incorporating innovative digital ways to reach their targeted audience. The advanced technologies include virtual fitting rooms which help customers in making more spontaneous decisions in their purchase as they can preview the product and exactly see how that product looks on their body type [2].  Artificial intelligence is used in the design process in a fashion that makes it much easier, like using AI to resize a garment digitally without actually making the garment, digitally changing the color, and also AI can create a visual background to give the buyer the precise judgment about the overall look of the garment. This saves time and resources, which in turn helps in reaching a wider range of customers [3] Another evolution with technology is the introduction of 3d printing and robotics, which cannot accelerate the rate of production. Design software, computerized laser-cutting machines, and digital pattern-making are some of the new manufacturing techniques in the fashion industry.

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Published

2024-08-13