Alleviating Quite Quitting through Employee Value Proposition and the Moderating Role of Internal Communication

Abstract

The workplace experienced a transformative shift in 2022 with the emergence of "quiet quitting," where employees disengage silently due to burnout and dissatisfaction. This phenomenon, distinct from formal resignations, highlights a decline in enthusiasm and commitment. Over 50% of Indian workers currently face burnout, emphasizing the need for organizations to address underlying causes. This study explores the intricate connections between Employee Value Proposition (EVP), Expectancy Theory, Psychological Ownership, Internal Communication, and Engagement. Effective communication is crucial, with research showing a 96% reduction in quiet resignations when leaders communicate well. The changing post-COVID landscape underscores the need to reassess EVP requirements, placing emphasis on flexibility, mental health support, and digital skill development.