From Selfies to Scholarly Insights: The Educational Potential of Youth Engagement on Social Media

Abstract

The phrase Social Media refers to a group of websites and applications that emphasize collaboration, content sharing, community-based feedback, communication, and engagement. Social media is used by people to engage in and maintain relationships with friends, family, and other groups. Companies utilize social media platforms to track client complaints and market and promote their products. People generate stuff, share it, and network at a prodigious rate on social media, which has grown to be a genre of online conversation. It can be said that the usage and impact of social media platforms are rising continuously. Further, the purpose of using these platforms is not only for entertainment but also as a knowledge tool. This study was an attempt to analyse how the social media can be used to enhance knowledge and skill by the youth in present day.  However it is observed still there is small ratio of youth who exceptionally under the influence of social media.  Apart from this the study proves that the myths of social media towards addiction and distraction among the youth, even helps in their career building through the skills and knowledge they learn on this platform.