Strategic Management: Case Study on Polaris Industry

Authors

  • Nandana M PG, MA.HRM, Kristu Jyoti College of Management and Technology, Changanacherry, Kerala, India. Author
  • Jisha Joy PG, MA.HRM, Kristu Jyoti College of Management and Technology, Changanacherry, Kerala, India. Author
  • Karthika Salu PG, MA.HRM, Kristu Jyoti College of Management and Technology, Changanacherry, Kerala, India. Author
  • Tojo Philip PG, MA.HRM, Kristu Jyoti College of Management and Technology, Changanacherry, Kerala, India. Author
  • Dileep P. V Assistant Professor, Department of Management Studies, Kristu Jyoti College of Management and Technology, Changanacherry, Kerala, India. Author

DOI:

https://doi.org/10.47392/IRJAEM.2024.0535

Keywords:

Polaris Industries, Power Sports Industries, Product Innovation, Strategic Management

Abstract

This presentation examines the strategic management practices of Polaris Industries, a leading manufacturer of outdoor recreational vehicles. By analyzing the company's approach to market positioning, product innovation, and competitive advantage, we explore how Polaris has successfully navigated challenges in the dynamic landscape of the power sports industry. The study highlights key strategic initiatives, including diversification into electric vehicles and the enhancement of customer experience through technology integration. Furthermore, we assess the impact of external factors such as economic trends and regulatory changes on Polaris's strategic decisions. Through this case study, we aim to provide insights into effective strategic management frameworks that can be applied across various industries, emphasizing the importance of adaptability and foresight in achieving sustainable growth.

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Published

2024-12-12