Integrating Sustainability into Corporate Strategy: Challenges and Best Practices

Abstract

The integration of sustainability into corporate strategy is increasingly vital as organizations face growing pressure from stakeholders to address environmental, social, and governance (ESG) challenges. This study examines how sustainability can be embedded into core business strategies, exploring its impact on long-term value creation and competitive advantage. Using a mixed-methods approach, the research investigates key drivers that compel organizations to adopt sustainable practices, including regulatory frameworks, stakeholder expectations, and technological advancements. The study identifies best practices, such as setting measurable sustainability goals, fostering cross-functional collaboration, and leveraging innovation to align business objectives with ESG priorities. It also highlights challenges, such as resource constraints, resistance to change, and the complexity of measuring sustainability outcomes. Case studies from various industries illustrate successful integration efforts, showcasing how companies can balance profitability with ethical and environmental stewardship. The findings underscore the importance of leadership commitment, transparent communication, and adaptive strategies in embedding sustainability into the corporate fabric. This research aims to guide organizations in navigating the transition toward a sustainable future, fostering resilience and stakeholder trust in an era of increasing uncertainty by providing actionable insights.