Comparative Study on Challenges Faced by Service Providers in the Tourism Industry: A Focus on Gender, Culture, and Customer Engagement

Abstract

The tourism industry is a dynamic and competitive sector that requires service providers to navigate various challenges to ensure a positive customer experience. This study explores the impact of gender and culture on customer engagement within the tourism sector. The research highlights how gender differences influence service expectations and interactions, while cultural diversity presents complexities in service delivery. The study also examines the role of customer engagement strategies in overcoming these challenges and enhancing overall service quality. Through a comparative analysis, the findings suggest that service providers who adapt to gender-based preferences and cultural nuances are better positioned to improve customer satisfaction and loyalty. The study contributes to the growing body of knowledge on service management in tourism, emphasizing the need for gender sensitivity training and cross-cultural competency among service providers.