Sustainable Transition of Electric Four-Wheeler Vehicle for Urban Dwellers

Abstract

Electric Vehicles (EVs) are a promising solution to the environmental impact of fossil fuels and vehicle pollution. They offer an excellent alternative for commuting with zero environmental impact, especially given the scarcity of natural resources and rising fuel prices. E-vehicles support green energy and significantly reduce pollution. Effective marketing is needed to raise awareness of their benefits and motivate consumer adoption. This study aims to explore consumer perceptions and intentions towards Electric 4-wheeler vehicle adoption (herein referred as Electric Vehicle). In India, adopting electric vehicles (EVs) is essential for fuel saving, zero carbon dioxide emissions, and promoting green energy. However, meeting customer expectations and providing high-quality EVs is challenging. Despite the need to consider existing products and demand, EVs still represent only a small fraction of total vehicle sales in the country.