Beyond Lectures: The Rise of Intelligent Assistants in Management Learning- a Systematic Literature Review

Abstract

From traditional chalkboard pedagogy to technology-integrated ecosystems with chatbots, AI tutors, and adaptive learning platforms in learning environments, business and management education has evolved over the last ten and a half years. Using the PRISMA 2020 framework, this study performs a Systematic Literature Review (SLR) of 92 peer-reviewed publications that were published between 2010 and 2025. It distinguishes three main technological waves: AI-powered educational systems, especially chatbots; immersive/microlearning tools; and e-learning platforms. According to the analysis, this digital transformation has changed institutional strategies and instructional roles in addition to improving learner engagement and personalisation. A thorough synthesis and critical road map for the future of business education are provided in this paper.