A Study On Influence of Green Accounting On CSR Activities of the Company-Managers Perspective

Abstract

The study is mainly concerned with investigating the influence of Green Accounting on the CSR activities of the company from the view point of Managers. Green accounting or environmental accounting is mainly concerned with managing and measuring the impact of environmental activities. This has been increasingly emerging in the recent years as a part of corporate sustainability efforts of the organisation. This study mainly analyses the awareness level of managers towards green accounting, effectiveness of green accounting in promoting Corporate Social responsibility initiatives and also examines the challenges of integrating green accounting on CSR activities of the organisation. In this era of undue importance given to organisations sustainability, understanding the influence of Green Accounting on CSR activities from manager’s perspective becomes crucial.