A Paper Presentation On Review of Mobile (Personal) Services of Indian/International Brands, Its Service Application and Implications

Abstract

Services are an inevitable component or element in the Service Industry. Banking and Insurance are the two domains since the inception of our Independence and industrial policies. In this Competitive World, assessing the consumer satisfaction by analyzing the services both at the Indian and the International level and its relevance by maintaining advancement in market positioning plays an important role for developing the Economy. Services in Business Are Core of what a company does to create value for its customers and generate revenue which can be physical or digital. Lot of Challenges are faced by Consumers while buying different types of Mobile Brands. The prominent could be: Lack of Proper physical features in mobile brands.

• No storage space and better clarity in Camera
• Lack of proper quality and no Comfort
• Lack of Cost Efficiency and reliability
• Improper Screen Visibility

The need for study was to address the need for Long-term Buying relationship through integrated service marketing as there are innovative products available. The Entire Review of my Abstract is on the Study which surrounds on the Central Theme of Business and service Industry. It could be assessed that the survey was done on the Young Workforce Particularly Students as Majority, Few Working Professionals and remaining on Part- time Employees. The study was primarily to analyze the Use of mobile brands and its Implications in Business, Worldwide towards Innovation, Advancement and Market Positioning. The review of Literature was done considering the Textbooks, Online mode. The Findings of the study reveals positive relationship between Consumer satisfaction towards buying of Certain Mobile brands and Displays Innovative Business Models in Terms of Brands of Apple and Samsung. Flexible buying convenience, Consumer offers, good quality, storage space, etc. contribute towards positive Consumer satisfaction, but certain other brands pose dissatisfaction.