Role of Social Media in Promoting Tourism, Hospitality and Entrepreneurship, A Study of Amritsar City

Abstract

The focus of this research is on social media in promoting tourism, hospitality & entrepreneurship. In addition to descriptive study, theoretical understanding is provided to cover all these elements. The research next describes and clarifies how the social media helps to promote tourism, hospitality & entrepreneurship. This research is mostly theoretical; although suggestions are generated from descriptive studies .The study perspective is brought into the discussion, making the context more focused to present some suggestions that can be beneficial to promote hotel & tourism industry again. This research views how hotel industry changes with the help of social media in recent times. Social media can support the decision making & booking process, as guest begin planning their trips using a search engine, looking on social media for travel inspiration and also reading online reviews. Therefore social media an indispensable hotel marketing tool which can promote tourism, hotel & entrepreneurship. In addition, tourism & hotel industry is emphasized as a focus of re-building of itself post covid-19 with the help of social media.