Potential of Bihar Handicrafts (Threats & Opportunities) With Context to Patna

Abstract

The handicraft sector of Bihar, particularly in Patna, represents a rich blend of cultural heritage, skilled artistry, and economic potential. This research explores the opportunities and threats faced by Bihar’s traditional crafts—including Madhubani painting, Sikki craft, Bhagalpuri silk, Sujni embroidery, Tikuli art, bamboo craft, and stone craft. Primary data were collected from 101 consumers in Patna through a structured Google Form survey and from 20 artisans across various craft clusters through structured questionnaires. Secondary data were reviewed through academic literature, government reports, journals, and published studies. The study reveals strong consumer appreciation for Bihar handicrafts, high cultural value perception, and a widespread desire for greater promotion and visibility. However, artisans face significant challenges including high raw material costs, middlemen exploitation, seasonal demand fluctuations, lack of training, poor online presence, and limited direct market access. The findings indicate substantial opportunities through digital platforms, government schemes, craft tourism, organised haats, and skill-based interventions. The research concludes that Patna holds immense potential to become a central hub for Bihar’s handicraft revival, provided systemic challenges are addressed through policy support, direct marketing channels, skill training, and consumer awareness initiatives.