Impact of E-Commerce on Local Businesses with Special Reference to Patna District

Abstract

The rapid growth of e-commerce in India has transformed the retail sector, while influencing consumer behavior and affecting local businesses. Increased internet penetration, smartphone usage and digital payment systems have made online shopping more convenient and accessible, leading to a shift from traditional retail stores to online platforms. This study examines the impact of e-commerce on small retailers and Kirana stores, focusing on changing consumer preferences, competition, and business sustainability. The research is based on both primary data, collected through questionnaires, and secondary data, collected from reports and academic sources. The findings indicate that while e-commerce offers benefits such as convenience, variety, and competitive pricing, it has reduced customer footfall and sales for many local businesses. However, adopting digital tools and hybrid models can help them remain competitive in the evolving market.